Waypoint Reporting.
First product hire at a financial-performance SaaS for commercial real estate. Eight years from analyst to head of product, marketing, and SE.
- $10M+
- Capital raised
- 12 → 3–6 mo
- Sales cycle compression
- 40+
- Full-time team scaled to
Waypoint built the first Financial Performance Management SaaS for commercial real estate. The platform helped operators close their books faster, identify cost savings, and benchmark against the market.
Peter was the first product hire and grew with the company — analyst → product manager → head of product, marketing, and sales engineering — across eight years. The team scaled from two (Peter and the CEO) to 40+ full-time staff.
The Market Benchmark was the standout: it gave operators a real comparison surface against similar buildings in similar markets, and became the wedge for upmarket selling. Sales cycles fell from 12+ months to 3–6, and Peter co-led the fundraising for $10M+ across rounds.